McDonald’s vs Burger King – What Is The Difference? Fast Food Restaurant Comparison


The
fourth of July has just passed, a celebration of American independence… and also a day
on which copious amounts of beef patties are consumed in the United States. A lesser known
celebration comes on May 28th, a day known as National Hamburger Day. While it may seem
slightly over-the-top to some people that Americans would dedicate a day to a sandwich,
the U.S.’s love of the hamburger shouldn’t be underestimated. It’s reported that 50
billion burgers are eaten a year in the U.S., which means the average American eats three
burgers a week. According to one statistic, the cities of Seattle, Philadelphia and Boston
are the domains of the country’s biggest burger devourers, with burgers in the U.S.
accounting for 40% of all sandwiches sold. As for which fast food restaurant wins the
battle of the burger, today we’ll find out, in this episode of the Infographics Show,
McDonald’s vs Burger King. Don’t forget to subscribe and click the
bell button so that you can be part of our Notification Squad. Let us start by looking at one of capitalism’s
most controversial success stories: McDonald’s. The story begins in San Bernardino, California,
1940, when the McDonald brothers Richard and Maurice opened their first restaurant. The
brothers were quick to realize there was a niche in the restaurant business for quickly
served meals. To achieve this, they created the Speedee Service System, which helped them
make burgers at a rapid rate. The fast-food industry was born. It wasn’t until sales-minded
Ray Kroc got in on the act in 1955 that McDonald’s expanded across the nation, with Kroc eventually
buying the brothers out. He’d sold one million burgers by 1958, each costing around 15 cents.
In just ten years, Kroc helped expand the McDonald’s empire to 700 branches throughout
the U.S. Burger King wasn’t far behind. After seeing
the success of burgers served as fast food, the Florida business pairing of Keith Kramer
and his wife’s uncle, Matthew Burns, got the idea to create an Insta-broiler. The two opened
restaurants in the mid-50s called Insta-Burger Kings, and the company was later bought by
franchisees James McLamore and David R. Edgerton. The name was changed to Burger King, and there
were 250 Burger Kings in the U.S. by the time it was sold to the Pillsbury Company in 1967. Head-to-head there is no doubt that in terms
of quantity, McDonald’s outguns Burger King in every way. We’ll come to quality later.
As of January 2017, there were 36,899 McDonald’s restaurants in over 100 countries, serving
around 69 million customers daily and employing over 375,000 people. In the U.S. alone, there
are over 14,000 McDonald’s restaurants, making it the second biggest chain in the
U.S. It’s revenue for 2016 was over 24 billion dollars, ahead of restaurant chain giants
Starbucks and Subway. Burger King was in fourth place. Subway, by the way, has the biggest
global reach of all fast food giants with a total of 44,717 restaurants worldwide. McDonald’s
is in second place, with Starbucks third at 25,085 global outlets, and KFC fourth at 20,604
outlets. By comparison, Burger King has around 15,000
locations worldwide, located in 98 countries. It serves 11 million people per day globally
and employs 34,248 people. Burger King’s revenue for 2016 was just over 4 billion dollars. If we look at output, McDonald’s is the
busier of the two restaurants. In total, McDonald’s has sold over 300 billion burgers, with Americans
consuming over a billion pounds of beef in a year at the restaurant. This is equal to
about five and half million heads of cattle. While McDonald’s doesn’t release its sales
figures for each product, most pundits believe its big Mac to be its most popular burger.
It’s been said about 550 million of these double-decker sandwiches are sold every year.
Fries are also in demand, with an estimated 9 million pounds of McDonald’s fries sold
every day. Feeding millions of people daily means maintaining huge stocks and relying
on vast amounts of imports. McDonald’s is currently the biggest buyer of beef, pork,
potatoes, lettuce and tomatoes in world, and the second biggest purchaser of chicken after
KFC. It also sells over 1 billion cups of coffee each year, with half that amount being
sold in the U.S. alone. Again, there are no numbers released by the
restaurant, but it’s thought Burger King’s’ best-selling item over the years has been
its iconic Whopper. This could be changing, with reports surfacing in 2016 that the BK
hotdog has become its best-selling item since its introduction. In its bid to catch up to
McDonald’s, Burger King has introduced a slew of new items over the years, although
not all items have gone down too well with customers. One of the latest moves to sway
customers happened in New York city when one franchise applied for a liquor license. Burger
King is reportedly looking to expand the ‘booze with a burger’ option in more locations.
Still, Burger King’s individual restaurants are said to earn only half as much as a McDonald’s
outlet. The average McDonald’s restaurant in the U.S. in 2014 grossed around $2.6 million
in revenue, compared to $1.2 million in sales on average for a Burger King restaurant. Pundits
put this down to more marketing dollars and faster service times, as well as McDonald’s
having more choice for kids and breakfast seekers. McDonald’s gets it right in terms of quantity,
but what about quality? Opinions differ regarding who has the best burger. In 2016, Business
Insider pitted McDonald’s, Burger King and Wendy’s signature burgers up against each
other, with the result favoring the Big Mac over the Whopper and Wendy’s Dave’s Single
burger. The same year a Buzzfeed article stated that Burger King had much tastier burgers,
calling McDonalds’ sandwiches taste-LESS. It’s horses for courses, as the saying goes,
although we probably shouldn’t speak about horses when talking about burgers.
It seems in general Americans prefer burgers from other chains in spite of what sales figures
show us. A 2017 Harris poll put Virginia-based burger company Five Guys Burgers and Fries
in the top spot for America’s best burger, with the next four places going to In-N-Out
Burger, Shake Shack, Wendy’s and Culver’s. Burger King didn’t even get into the top
ten list, while McDonald’s came in seventh place. Given all the negative press surrounding the
fast food industry and its impact on health and the environment, one way to get ahead
of your competitor would surely be to turn into a more reputable kind of restaurant.
When we compare the Big Mac with the Whopper, the latter could be said to be the less healthy
choice. The Big Mac has 530 calories and 27 grams of fat compared to 630 calories and
38 grams of fat in the Whopper. One academic actually wrote a paper on the
health differences of the two restaurants, taking into account all similar sandwich items.
His conclusion was that there was “no significant difference in the amount of calories in McDonald’s
than in Burger King’s sandwiches” and so consumers shouldn’t bother to stress
over which restaurant is healthier. If, however, you just don’t give a damn, you might order
the 770 calorie McDonald’s double quarter-pounder with cheese, or the triple-Whopper that contains
a staggering 1,020 calories. Both these burgers can’t compare with Hardee’s ⅔ lb. Monster
Thickburger, which contains 1,290 calories, or about half the calories a man needs each
day to maintain a healthy diet. Add to that a 750-plus calorie large shake and a 500 calorie
bag of fries, and it’s easy to see why burger-loving Americans are living through an obesity pandemic. Regarding environmental issues, where should
you eat if you are looking for a more ethical burger? The United Nations Environmental Programme
has called beef a “climate harmful meat”, a product which basically is the foundation
of these two restaurants. In terms of sustainability, a 2016 report from the Harvard Business School
said McDonald’s had made “great strides” in making itself a more sustainable enterprise,
while the report also said Burger King had “failed egregiously” to do just that.
McDonald’s has also made more headway than Burger King in lessening antibiotic use for
its meat products, according to reports. As for who is the better employer, well, it’s
thought on average McDonald’s pays a fraction more to its employees than Burger King, but
it’s a negligible amount. In response to American workers demanding a 15 dollar an
hour minimum wage, former McDonald’s CEO Ed Rensi was less than sympathetic, saying
that the solution to such protests was to replace workers with robots. Burger King co-founder
David Edgerton told Time magazine it wouldn’t happen, or if it did it would be the end of
the small, cheap hamburger. We’re talking about a lot of workers too. According to McDonald’s
own statistics, one in every 8 workers in the U.S. has worked in one of its restaurants
at some point in time. On a lighter note Burger King once asked McDonald’s
to come together for World Peace Day and create the McWhopper. McDonald’s CEO Steve Easterbrook
rebuffed the peace offer, stating, “We love the intention but think our brands could do
something bigger to make a difference.” In conclusion, it seems Burger King will remain
playing catch-up, given that other than Santa Claus, Ronald McDonald is THE most recognizable
fictional icon to U.S. children. So, which fast food establishment do you prefer? Let
us know in the comments! And if you liked this video, be sure to check out our other
video What a Dollar Gets You Around the World! Thanks for watching, and, as always, don’t
forget to like, share, and subscribe. See you next time!

Maurice Vega

100 Responses

  1. You forgot to mention that Burger King buys a lot of large brands in other companies. Like in Canada they bought out Tim Hortons which is one of our largest Brands.

  2. They are both terrible. They both always get your order wrong and they both give you attidute when you say something

  3. Burger King is my favorite. I like 5 Guys, but their food is TOO greasy. But, I also like Roy Rogers' hamburger buns; they have more substance than the crumbly buns of other vendors. Unless the fries are rancid from being used in old grease, I find all fries about on par as long as they are cooked until they are BROWN, not pale tan.

  4. Two things surprise me the first one it's that you have your own National Hamburger's day on May 28th and the srcond one it's that some Americans don't know what a Hamburgers is they just say Burger.

  5. I like Burger King a lot better I’m gonna say a bad word because this is a kid friendly channel

  6. How do americans see Carl´s Jr? Because in my mexican city, McDonalds and Burguer King are average while Carl´s Jr is the one who gets all the people and has the better burguers and fries overall.

  7. STORY TIME:my dad went to mcdonals he asked for a chocolate chip frappe.HE HAD TO WAIT FOR AN 1 HOUR AN HALF.
    Burger King makes your meal in less than 5 minutes

  8. Tbh I prefer McDonald's burgers over Burger King burgers , but maybe it's the Burger kings in South Africa 🤷🏾‍♂️

  9. I'm not sure what's up with bk, but I just don't like their burgers. All burgers generally have similar weird taste.

  10. McDonald’s is better im every way. But I love chicken fingers. But bk nuggets make me throw up. Mad nasty. There just cheap.

  11. My big Sisters friend says that Wendy’s freezes their meat. Like just think about it if you didn’t freeze your meat then the meat would just be sitting out and it Will Rotten

  12. McDonald's food feels, tastes processed, Burger King tastes more like real food. I like Burger King better.

  13. Burger King tastes better and actually has big burgers… The big mac isn't big! Surely the trade description act should have something to say about it.

  14. Burger kings burgers just have that juicy mouthwatering flame grilled taste!That nobody has!Its the only reason I get any burger from there!

  15. Australian Burger Shack "Charboys Burgers' will shock Americans if they ever came to USA. Most amazing burgers ever

  16. 1. I saw the 1940 film, Fantasia, and considered every second of it a masterpiece in every way, as I LOVE classical music. It consists of 8 animated segments set to classical music works conducted by Leopold Stokowski, and hosted by Master of ceremonies, Deems Taylor.

    2. Toccata and Fugue in D Minor by Johann Sebastian Bach. HERE, we see live-action bright blue and gold orchestra shots, backed by superimposed shadows, that become abstract patterns.

    3. The Nutcracker Suite by Pyotr Ilyich Tchaikovsky. The ballet suite choices underscore scenes showing the seasons' transition from summer to fall to winter. The dance HERE is the musical number, "Russian Dance", wherein high-kicking thistles, dressed as Cossacks, and orchids as Russian peasant girls, unite for the wild.

    4. The Sorcerer's Apprentice by Paul Dukas. Based on Goethe's poem Der Zauberlehrling. Once Mickey Mouse, the sorcerer Yen Sid's young apprentice, tries one of his master's magic tricks and is satisfied, he dozes off and dreams of controlling stars and water.

    5. Rite of Spring by Igor Stravinsky. Select sections of the ballet score depict Earth's origins, from its forming to the reign and extinction of the dinosaurs, like the T. rex pictured.

    6. Meet the Soundtrack: And THEN, we see a comically stylized presentation of film sound rendering on film, with an animated straight white line as the sound track character, changing shapes and colors based on the sounds played.

    7. The Pastoral Symphony by Ludwig van Beethoven. Pictured is a scene of a centaur, centaurette, and cupids in a mythical Greco-Roman world scored by Beethoven's music.

    8. Dance of the Hours by Amilcare Ponchielli. A comic ballet in 4 sections (Morning, Afternoon, Evening, and Night): Madame Upanova and her ostriches' ballet (morning).

    9. Night on Bald Mountain by Modest Mussorgsky. At midnight the devil Chernabog awakes, summoning evil spirits and restless souls from their graves to Bald Mountain. The spirits dance and fly about until returned by an Angelus bell's sound as dawn comes.

    10. Ave Maria by Franz Schubert

    A chorus sings Ave Maria as robed monks with lit torches walk through a forest and into cathedral ruins.

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