How I Faked My Way to The Top of Paris Fashion Week

[Music] tell me about that time you faked your way into Paris that a week right so I spend a lot of my time walking around markets one of the things that I’ve become particularly obsessed with is knockoff friends via Klein Pierre calvini but there’s one I love more than any of those Giorgio Fabiani who is Giorgio pepperoni I like Giorgio Pisani because it doesn’t even really sound like Giorgio Armani does it the logo looks absolutely nothing like it but people are still buying his jeans Giorgio pavani is doing everything that a successful fashion designer needs to do apart from exists in to help Giorgio pavani reach his full potential I’m gonna become him and go to Paris Fashion Week [Music] the first step was making a website play on the computer for a little bit we’re online I get some cards done all of my networking tools at my fingertips so the last step was buying a stack of giorgos jeans and heading to Paris can I get an entrance card for Paris Fashion Week I arrived into this Center in Georgia pavani the designer slapped down the card and just act casual five minutes later they come back and hand me this Giorgio pavani has got himself an entrance have yani thank you Cheers Fabio Viviani like that Giorgio had gone from bricks the market to Paris water culture so I’m drinking free booze mingling with like bloggers models compliment in people on their balance Iago sandals Georgia I’m kind of like the younger thug of fashion but I want to know like how far can I take this you say street wear as a religion and heavy Arnie constantly sins is ok if I try that on I want to try the most expensive dress in the room I am gliding around looking stunning and nobody is saying a word other than my nice shoes yeah of course I get invited to this night with a bunch of Italian designers I get chatting to this menswear model named Jean and talk me through a conversation I stopped him and I go John I need to see you in these jeans he disappears for a second comes back and he’s in these red heavy Arne jeans and I’m just nodding I go what do you think he just goes I love the design it’s so populist not only is it he who likes my trousers I get talking to this buyer from Milan I asked her would you sell Giorgio Pisani jeans in Milan and she says you know what Giorgio I think I would they love these jeans influences the poor on Fashion Week Pavarotti at that point has gone from being on a market to being broadcasted to like 700,000 people around the world my emails are filled with people inviting Georgia pavani to their events are they going to let George oppa Vianney into the after-party people killed to be at these parties like they surely they’re not gonna let a man who doesn’t exist into them [Music] so then Alexis shows up and we end up out in Paris until 4:00 a.m. so without even exist in Giorgio Papillon II had infiltrated blogs catwalk parties georgette pavani was the toast of Paris Fashion Week those one question that consistently evaded me who is George oppa be honey so I google his name and after three pages of scrolling through results I see something an address that’s in London if Georgia pavani is real this is the gun but if I’m gonna meet the real georgette heavy Arnie I can’t show up empty-handed hi how are you I am the real Georgia Parvati I own the Georgia peony prime yeah John how easy hello Patel yeah just whoa oh you’ve come to pick a box of yeah yeah yeah just what sorry well so that net is that an order yeah someone’s want to hear great genes so do you remember the moment that you came up with the name George Europa Vianney well we were looking into the names and then we decided like okay George or Parvati sounds nice it looks good with the Georgia as well people when they want to buy Armani Jeans that you know the cost one hundred and fifty quid our jeans will cost them about 3035 but the quality we make sure we maintain is very high standard how do you feel about me having called myself Georgia pavani come to Paris Fashion Week I was happy that somebody’s at least had to look into it and so that this problem can move further so now we’re trying to do a media campaign on the Georgia pavani it’s good to be setbacks we’ve done something for you I’m taking George up Evian into the top [Music] look good visitin fabiani lookbook [Music] [Laughter] [Music] no they couldn’t what about this look that’s crazy looks like quite fashionable in a ng yeah I love this jacket we used to do like 16 different colors in the jackets and Jean know we’re here do you think we might be able to bring that back everything look it looks like the Laurel old schools coming back again yeah the real joejoebee are needing doors look thanks I’ll get to you no no thank you for creating the the legend that is Georgie up everyone [Music] [Music]

Maurice Vega

100 Responses

  1. Buyers from Milan wanted his denim in their stores, the inner-circle wanted him at their showrooms, and A-Listers partied with him at night. But Georgio Peviani doesn't actually exist.. does he?

    WATCH NEXT: How My Shed Became the #1 Rated Restaurant in London –

  2. This was oddly emotional.
    I’m sobbing over here.

    (Side note: I need some new jeans so Peviani, I’m lookin at you my man)

  3. What makes this social experiment really interesting is the perception the fashion industry has on people.

    Adam has created, established and then maintained the brand for 30 years but if he rocked up and asked for a pass would he get one?

    Would influencers be willing or interested into giving Adam a shout out without payment?

    Or invite Adam to after parties and networking events?

    This is a real big eye opener!

    Like damn ?

  4. What worries me is that these sorts of rip off brands are usually a whole lot worse than average brands with slave trade and human exploitation.

  5. The irony is: At this moment you are probably more popular and a greater artist, than the people you spoke with.
    You are my favorite „reporter“ at VICE. Hopefully you got better contract terms than Louis Rossmann.

  6. Dont tighten the jeans keep it 90s look now a days everything looks tight skinny jeans i wouldnt wear those at all i rather buy oversized jeans and use my belt to tighten the waste

  7. Well. I think those Georgo jeans are really nice and the price is just right.
    16 Sterling or 20$ is a steal compared to Levi's white washed jeans for freaking 100$.
    Checkout the website.

  8. This dude should be a prime minister, holy shit, the way he show us how broken the elite society is amusing

  9. there you go. confirmed. all of the sp called "fashionistas" is a bunch of idiots. to be fair to those idiots, that pair of trousers that brought there is probably a copy of some designer one.

  10. This guy would make a fantastic manager for a cool band. …Like my other project 'The Hate Group'

  11. At least something good came out of the story but what I really want to know is if he gave him the rights and full access to the website?!

  12. This men in dresses ? is getting out of hand. He talks about & struts around in a dress like it's a new pair of slacks. I find it all appalling. On a side note, this just shows you how vain & fake the fashion world really is. All you need is to be attractive & have no personality. Good job

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