Game Theory: The Ninja Mixer MISTAKE! (The Ninja Mixer Deal Part 2)

[Audience sounds] Calm down! Calm down! I see we got a little bit more time for questions. So uhhh… You! Girl! Uh- yeah. I was wondering if uh- You know what? Stop, sorry. I can’t be seen talking to you The internet might get the wrong idea about our relationship So instead, let me talk to um… You! Unattractive adult human male. Why are we still doing this? I mean, weren’t you supposed to telling us about why the Ninja Mixer decision was a mistake? Look, I’m getting to it, alright? But first. In honor of this new and exciting, exclusive streaming partnership with Blender, I am pleased to also announce this special edition merch… the Ninja Blender. *Audience gasps* *clears throat* What do you want now, Cap Buzzkill? You realize that’s someone else’s product, right? Huh! Clearly, it’s not. As you can tell, right here on the front has my name: Ninja. That, that’s me. Yours truly. Top Fornite game streamer. Uh, what’s say you, dead meme guy? *flossing* Well, will it blend? Uh yeah. That’s kinda the point. Well then, you can cash me outside using it. How ’bout dah? *tries to get high five* aw *becomes sad* YO DRAKE! Thanks for coming to my press conference! What say you my homeboy? *speech synthesizer* Yo Ninja bro! You know Drizzy’s got your back You’re blowing my mind with this dank merch. But can we get back to the episode, hotline bling? Yeah. You know what? All right, let’s do that. Hey offstage guy! Press the big red announcement button! *Presses big red announcement button* Thanks. See you all later. *epic Intro Plays* Hello Internet! Welcome to GAME THEORY *this is not a game theory tho*! Still running to the mail every day hoping to find that elusive check from Mixer. hmm, nothing :'( Welp… if it hasn’t come at this point it ain’t coming anytime soon. Since after today’s episode Mixer is NEEEVEER gonna want to talk to me. Either because they’re so offended by what I have to say, ooooor because they see my point at how dumb they were to spend TENS OF MILLIONS to make this deal in the first place. See, last time I talked about all the good this deal provided. Ninja totally made the right move, cashed out when he was on the decline, and guaranteed a lifetime of stability in the unstable world of online video. Mixer.. ehh True to it’s name it’s a bit more of a mixed bag. Seeing some short-term successes, searchability is up, traffic is slightly higher.. But in an ideal world you don’t just strike a deal costing tens of millions of dollars with one of the biggest talent in the world for just one week of news stories. You do it for the cash. So let’s take a quick look at the number, shall we? Ninja, on his first 18 days on Mixer got himself 10 million views. Now on Youtube, you can buy cheap views using Youtube’s ad systems for about 2 or 3 cents a view. And that’s not any sort of any click farm sketchy blackhat views. These are views that are outright purchased via Youtube’s own advertising systems. So that’s about three hundred thousand dollars ($300,000) worth of viewership for the first half month of this partnership so far. Not too shabby. But since that first big push, things have started to level off with him getting twenty thousand (20,000) average concurrent viewers per stream now. that translates to about three hundred thousand (300,000) views per stream. Doing some quick back of the napkin math here. That’s 300,000 times roughly 260 streams per year, or 78 million views, times 3 cents. About two point three Million dollars worth of views at any given year. Definitely good! But it’s still far below what I assumed (and what I’ve heard through my contacts), that he’s actually getting paid. And still, that’s not the whole story. When it comes to gaming itself, our views are actually much less valuable than the views of, say, a channel that appeals to moms who are making most of the household purchases. Optimistically speaking, a view in gaming is like three tenths of a cent. Point zero zero three dollars ($0.003), my friends. So if you’re looking for the actual value of ten million views, you’re talking something more like thirty thousand dollars ($30,000). That is a really low number that rounds out the year for Mixer with two hundred and thirty four thousand dollars worth of value. If you’re paying someone eight figures to get you views, (well…) that’s still two figures short. But remember what I said last time. Most livestream platforms, like Twitch and Mixer, are earning most of their money off of you: your donations. Taking a cut of every subscription, ember, bit, byte, superchat, and sparkle that you give to your favorite streamer. So let’s look at what those numbers could look like for Mixer here. A subscription on Mixer is $6 Now normally, Mixer would take a split of that. But considering they just paid a solid eight figures for ninja’s exclusivity, chances are they’re taking his whole cut. At least for awhile as a means of making up that lost revenue. Subtracting out Amazon Prime subs, at the height of paid subscribers during his time on Twitch, Ninja had about fifty thousand (50,000). This was about the time that he had 4 million total followers. Now that’s him at his absolute height of power When he left Twitch, he was at twenty thousand, but we’re going to assume best case scenario here. Matching that 50,000 number on mixer, a relatively unknown platform with half the number of new followers is nigh on impossible. However, mixer is doing a free giveaway month to incentivize people to subscribe. And then hopefully forget about the fact that they’ve given them their credit card information and are on auto-pay. So let’s just say he gets all those Fifty thousand (50,000) people on over. That would be three hundred thousand (300,000) dollars per month going to Mixer That is the best, best, best, case scenario! It’s a great number to be sure, especially off of one guy, and it results in three point six million dollars total for the year headed Mixer’s way. Which is phenomenal, unless of course you paying tens of millions of dollars a year to keep that guy on your platform, which Mixer seems to be. What would normally be a huge payday is just your really expensive employee holding down a third of your platform. In short: Any way you slice it, the numbers just don’t add up in Mixer’s favor. No, the Ninja deal wasn’t just about pure revenue, it was a long term play. They’re not thinking about one year, they’re thinking about the next six! And that, is what we haven’t covered yet. Going back to when we started talking about Mixer, a video platform has two goals: 1. Build a creator and viewer community 2. Monetize it, with advertisers and fan contributions. When it comes to attracting advertisers, There’s a case to be made that a lot of the companies who weren’t thinking about adverting on Mixer. Suddenly are thinking about it now. But the controversies Twitch has been seeing recently and their plateauing viewership numbers, advertisers in the gaming could be persuaded to hop ship into a different streaming platform with a brand-friendly Ninja as their poster child and one with the added stability of Microsoft. Buuuuuut it’s hard to advertise on a platform when there’s only one person on it. That’s where the community piece comes in, and where the Ninja-Mixer partnership REALLY starts to fall apart. To understand why communities are important, think about each platform as a country And their community as their population Instagram is Finland where everyone is somehow leggy and blonde. Facebook is the country where everybody is over 40 and miserable. (Maybe… Russia?) And Twitch is the country that if your rich enough you could probably toss around your cat(!) Too soon? Yeah, maybe too soon. The thing about any country is that in order to make it work you need LOTS of people to fill LOTS of different roles, and it turns out that video platforms work in much the same way. There are gonna be small upstart creators on every platform. There are gonna be a couple really stand-out names at the top! But what really holds a platform up in the long run, is its middle class. Consider former president Obama’s case for the US needing a strong middle class from 2011 Summed up in a blog post written by David Madly “The middle class has a strong interest in making Government work well because… Quite simply, the middle class depends more on public services than the rich.” End quote. If your not getting held as supplies to the Ninja-Mixer situation. Basically what he’s saying is that if your in the middle class, you need the system your working in. (Or in this case the video platform your on.) To work for YOU! The things that the middle class tend to push for benefit the most people, because they representing the AVERAGE USER of the platform. Good public transportation and affordable health care are two great examples! If you’re rich, those things don’t matter as much to you because you got yourself a car, a driver and enough money to pay for the best hospitals. But for the middle class, those things matter because getting saddled with a twenty thousand hospital bill means a huge chunk of your yearly income disappearing until that bill gets paid back! Now look, at YouTube: Recently, YouTube made a huge policy change to prevent unfair copyright claims against creators. After years of pushing, YouTube came out with new features that make it harder to make false copyright claims. They EVEN started suing some of the worst copyright trolls to make an example to of what happens to people who abuse their systems! And who were the ones making the biggest push to get something like that enacted? MID-TIER CREATORS, those with tens, or even hundreds of thousands of subscribers. Not so much those with subscriberships in the millions, because big channels can sometimes backdoor their way out of those sorts of copyright situations. Using their agents, or their YouTube contacts. Or heck those creators may not have even known those claims existed in the first place because they have teams dedicated to handling that sort of stuff. Mid Tier creators though don’t have that luxury. Every false copyright claim is a punch to the gut. It is money directly out of their pocket. It is money that is quite frankly probably going to their rent check! At the end of that month. So they make their voices heard in HUGE numbers over the course of months, until the system started changing. And just to make it perfectly clear. There were indeed big creators fighting for this as well. I’m not saying every channel with over a million subscribers was like- “Eh, I don’t care about the copyright system.” A lot of us do. And a lot of us have been fighting for this tool for years! Ourselves included. But many other channels had other options in these sorts of circumstances. Or DIDN’T FEEL IT as acutely as the middle class. Obama also advocated for an economy grows, “not from the top down but from the middle out.” The blog post notes that the highest classes “Can easily opt out of a country’s regulations. Or even more to another country. Whereas when the when the middle class is strong, they have the political power to achieve their goals.” Think again on who this applies to us: top-tier creators on any platform often don’t have the rules apply to them. Just look at the situation Twitch is dealing with right now over favoritism And if they’re not getting the treatment they want from that platform, they just move to another country. Like the ‘United Mixer Emirates’ But the middle class has to make the system work for everyone, because they don’t have the luxuries of moving, and bringing all their stuff or fans with them. It’s also pretty well known that in economics the middle class is what drives innovation. Entrepreneurs disproportionately come out of the middle class. And the inventions that solve everyday problems comes from people who are dealing with those everyday problems! Not the rich elite. I’m not saying that Obama’s way is the right or the only way. The point of this way overextended analogy is that moving platforms forward in the long run. Requires creator communities. Not just a couple of elite individuals sitting at the top. Nothing really replaces a creator middle class. And it also doesn’t save the platform in the event that something changes, like say a game losing popularity. Let’s talk about a hypothetical scenario where Fortnite disappears tomorrow. *whoosh* What would happen to all the platforms where people play it? Well, YouTube would stop getting Fortnite videos and well basically go on as normal. Since it’s all about dem’ diamonds these days fam! But there’s just so much other stuff on YouTube that the viewership they would lose would be negligible. YouTube’s creator middle class has tons of interests. From Acrylic pouring to listicles about awkward save systems in games! Losing Fortnite doesn’t really matter a whole lot. There’s plenty of other stuff to watch. By the way Rabbid Luigi. I watch your channel EVERY week. Literally every week, just saying you got a fan over here congrats on your big move. Moving over to Twitch, if they lose Fortnite, almost 10% of the entire platform disappears. According to viewership statistics of games played on Twitch. Twitch has a much smaller creator community with narrower interests and a less built out middle class. Aaand you can probably see where this is going. The situation on Mixer is the most dire. Where Ninja accounted for 50% of the total platform viewership in his first stream. Like I mentioned earlier, accounts for 32% since then. If Fortnite disappears Ninja would still be there, but the other games he’s played typically haven’t pulled the same audience for him. Based on his Twitch stats he loses 31% of his audience when he plays Apex Legends. 78% when he plays League Of Legends. And over 90% of his audience when playing PUBG, HALO or Final Fantasy Since so much of Mixer’s viewership is based on Ninja, and so much of Ninja’s success is based on Fortnite, that investment in Ninja starts to look a little unstable in the long run. The long term problem with Mixer is buying up Ninja, and ONLY NINJA is that he’s one creator basically playing one game at the very tippy top of the creator economy. Great PR play in the short run! But in the long-term top creators don’t decide wherever the platform lives or dies. The platform spends it cash on one Mega Star, effectively making the rich richer, and ignoring the fact that you can’t create platform culture with just a single person. Presumably, the hope is that with Ninja’s move, lots of mid-sized creators will be inspired to make their jump to Mixer. But unlike Ninja, there’s no revenue guaranteed for it. No promise of financial or creative freedom like he has. For the millions that Mixer has probably paid for Ninja, they could have made the less splashy PR move, but probably much more impactful move, by giving that money to mid-sized creators. They could have encouraged hundreds, or even thousands, of mid-sized creators to build out a more diverse, and frankly more loyal, set of streamers on their land. Giving the audience more options, and hoping that some of them would indeed become hugely successful in their own right. Instead of having one creator whose income now doesn’t rely on the quality of his streams, they could have instead backed thousands of streamers who would still be hungry for their opportunity, who haven’t gotten their big chance out in the spotlight. And would still be looking to build audiences in their own right. They’d be buying for the number one Mixer position. Rather than just someone whose plopped into it and is basically unbeatable from this point forward. Ninja was a risky investment, not a diversified one. And not one that directly contributes to the platform growing in the long-term. What Mixer showed was that they care about a headline, not a community. Which, to me, doesn’t bode well for the future of streamers there. But hey! Who is to say? Maybe i’m wrong. Maybe their bet will pay of and there will be a steady stream of players headed over there to make their fortunes on Mixer inspired by Ninja’s intrepid (if not exactly risky) jump on over. Maybe we’re around the corner for the MIXER REVOLUTION! Maybe, tell that to Google Stadia. In the meantime, though, I want to say this. Doing this episode I recognized how incredibly lucky I am to have the audience that I do. To be in that proverbial YouTuber upper class. I see how hard it is for smaller creators to get discovered these days. One of the reasons I love having other shows on this channel, like: Game Exchange or Smash History back in the day was that it gave greater visibility, and ad revenue quite honestly, to other creators who are doing really good work but had smaller audiences. I love that idea of being able to pay it forward. Of working together to be stronger than the individual parts. Y’know? But, sadly, YouTube, and digital platforms as a whole have changed. Nowadays I can’t really host many other creators shows on here like I used to, just because of how digital platforms work. We gotta keep that momentum up! And the science works because it’s like “Oh, we’re practically the same show!” Spoiler alert! Don’t tell anyone! But, everything else, it just doesn’t quite match up properly, right? Anyways the reason I’m saying all this is this episode gave me an idea. Honestly, I want to try something new. Mixer may not be going out of their way to support mid-tier and lower-tier creators, but you know what? We will here. Over the next few episodes I’m gonna just, take some time to send out a little love to someone out there who’s really grinding away and doing awesome work! And who deserves to be recognized! Just to pay it forward, hopefully give them some visibility, spread some good karma out there. So today! I chose you Rabbid Luigi! I’ve watched Rabbid Luigi’s channel for years! Like I mentioned earlier in this episode, in fact! For those of you who don’t know, Rabbid Luigi does top five and top ten countdowns, which may not sound like anything ground breaking, but his topics are always fun and creative. Like: Greatest Games On Failed Platforms and Top Five Games That You Can’t Legitimately Finish. [Rabbid Luigi] I once made a video about difficulty spikes, which is where there’s this sudden rise in challenge that the player can’t prepare for, and often gets stuck at. [Matt] And in each of his lists there’s always and entry or two that surprises me or some fact that catches me off-guard. [Rabbid Luigi] Gammation, got to work on Gamma Attacks, supposedly the sole copy is owned by Anthony Denardo. Who tried to sell in 2008 for HALF A MILLION DOLLARS!!! [Matt] His calls to subscribe are also things of beauty. Play the clip! [Rabbid Luigi] Even when you do get around to saving, you have to watch this stupid ad like a mobile game about this mediocre YouTuber reminding his viewers to subscribe if they enjoyed the video and hit a bell for notifications, or whatever? WHAT THE **** IS YOUTUBE? THIS IS 1996! [Matt] Right? They’re awesome! They’re like more seamless than our transitions into the sponsors at the end of videos! I will say though, Rabbid, your French episode. Nnnnnyea it’s a bit of a weird decision. [Rabbid Luigi] *Badly speaks French* [Matt] I mean the WHOLE THING was French. So if you like yourself gaming countdowns with a delightful accent and an equally delightful sense of snark, then Rabbid Luigi s a personal favorite of mine! Link is down below in the Thingy-Ma-Do. And if you have any favorite channels that you’d like me to check out, and potentially call out if I like them, let me know down in the comments below! SO ANYWAY, In honor of Rabbid, THIS has been MatPat. And remember: it’s all just a theory. A GAME THEORY!!! Thanks for watching! *End music plays*

Maurice Vega

100 Responses

  1. A relatively small channel I reeeaaally enjoy even if its not really game related is Dr. Hope's Sick Notes. The guy is just awesome and he does the stuff he does with love and its always interesting 2 watch.

  2. the number of people commenting/reminding matpat that the new petscop is out is really ridiculous, when you know that mattypatty was probably one of the first to know about this, began researching evry single news article about the game (including interviews about it), looking for possible connection to real crimes irl, and on top of that playing the actual game (followed by multiple runs to get all the endings, easter eggs and such), REplaying the original game in order to see what he missed and/or view the game with the knowledge he got from the recent one, drafting the first paragraph of his script, briefing his editors, and contemplating on making a gt live episode about it……

    just be patient, guys. you know the game detective is always there to deliver…

    but that's just a theory :3

  3. Hello Future Me is a fantastic channel with lots of advice on writing and detailed analysis’s of shows!! They need a lot more love!

  4. By the way, middle class never actually existed, only capitalists and proletariat, but US government is never was on proletariat side, arent they?

  5. Well, you do not understand the fundamental machinations behind Buying the Ninja. As you can see, Microsoft is looking for a long term investment. They know, that they are going to lose money and they will do so in this project for some years. But, they know that they have the potential of having 1. streaming service and potentially 1. youtube competitor. Just like Jeff Bezos, They do not want immediate profit, they just want a platform. Microsoft understands one thing, that owning a platform on which the people do business is the most important thing for bigger profits. Bill Gates himself said, that his biggest regret is coming with windows mobile too late behind android, so I assume that he does not want to make the same mistake twice. And just imagine, what Microsoft could do with such a big platform? They could probably passively push for Microsoft services etc, gaining gigantic amount of profit. Just like films. the one income is from ticket sales, but another thing is the selling of merch and branding, that allows them to gain much bigger profits, than from film.

  6. I think my shoutouts for a few mid-tier channels would be:
    ACG – Does some great and informative game reviews
    FamilyJules – Does some great game music covers and such (of the more metal variety).
    Samination – Kinda focused more on Dead by Daylight parody animations these days, but also home to the great "Taco-Man plays" series, amongst other fun animations. "Messed up Bible Stories" and "Completely Accurate Gaming History" are also a great time.

    I could go on about many more, but I think that's enough for the moment.

  7. Be careful asking for suggestions, we don't want you to end up in a YouTube rabbit hole checking out all these suggestion and never seen again.
    That being said, I would suggest Isaac Arthur. They do long form optimistic science and futurism videos.

  8. These last two videos terrify me when I think about what I want to create for my YouTube channels… makes me think that doing this might not be worth it….

  9. I'm subscribed to an audiobook narration channel called pony and wolf productions. They do great work one book fallout equestria project horizons is 1,780,362 words and is THE first channel to complete it yet for all the quality they only have 5,161 subs. If you like audio books please give them a well deserved chance that's all I ask, as someone whose followed them since the beginning all the way back in 2013.

  10. I Really Love Pop Culture Detective. He Makes Video Essays Critiquing Different Aspects of Movies. He's Not Exactly Funny Or Witty But Everthing He Talks About Is So Interesting.

  11. Shout out tekking 101
    He usually does one piece related videos but he starts of his videos in such hilarious and interesting ways and he also has this sort of pizazz that I have seen in very few people in 2013 but he still has it today
    Also his videos sort of helped me a lot and I would like to give him something back

  12. MatPat is right about cancel culture it needs to stop its toxic and can drive people to suicide just because he used the wrong example
    dosent make the info less credible if you like the idea of having peoples blood on hands then fine but if you dont and you take part in it take a long look at your self and then stop

  13. Another shout out should go to ItsJustSomeRandomGuy, he does short Marvel/DC review/parody videos with action figures representing the characters. He stopped posting regularly for a while but as recently started up again putting out about a dozen story videos at the end of each month.

    Here is a good video to get across why I think he deserves a shout out.

  14. How Ridiculous!!! They’re hilarious and kinda sciency(?) well … maybe not, but awesome nonetheless

    And Smooth McGroove. Acapella game music that is so nice

  15. There is a demand for competition to Twitch though. Not everyone likes how Twitch does things. Heck, not everyone likes how either Twitch or Mixer does things. I'm an older person these days and I'd rather my platform be tailored to mature interests. It's pretty dumb when a streamer you watch gets punished for foul language, taking their shirt off, playing adult (or sometimes just niche) games. Not everyone looking for adult oriented content are looking for porn either, so don't get that twisted since the two are different things. There are adults, such as myself, who are still into gaming, who now desire more adult centric content. Heck, there is a demand for developers to make more adult-oriented games as well. When is the industry going to step up on both fronts?

  16. Mid tier? Like someone with ALMOST 5000 subs on YouTube, trying to make it on this platform?! 😀
    I'd love it if you would check out my XCOM 2 Theory! I think it's worth watching 😀

  17. If you get a chance, check out MagikarpUsedFly. He started with league of legends content but lately just makes funny gameplay videos. Most notably tho he has these documentary type series called "do you remember?" With only 2 episodes as of this comment (MySpace and Limewire) but if you could promote him in a similar way, id bet he could find the stability to make even more, and maybe other content too!

    Also totes Subbed to Rabbid cause those videos look top notch in my "i love unique countdowns" niche 😁

  18. ok i'm gonna make a LONG list because there are so much low to mid tier creators that aren't known so much (this is gonna take me so long A-Z from my channel feed this will be probably land in your spam folder)

    – A slightly dissapointing salad: he makes gaming videos

    – ABSRDST: he makes great music

    – Ailurus: he makes something between reddit videos and informative videos

    – Airoah: a storytime animator with a very unique style

    – AKindAleWar: he makes gaming content not like lets plays but still gaming

    – Askually: he makes random stuff from parodies to old flash games

    – Alex Meyers: Cinema sins but animated and less swear words

    – Alpharad/Alpharad plus: the lvl9 cpu tournament guy

    – Fitz/ Also Fitz: a funny youtuber if you like offensive humor he Plays with his friends

    – an0nymooose: he animates stuff

    – Andromulus: his remixes slap

    – anthpo: he makes vlogs i guess

    – Approaching Nirvana: great songs

    – Bazamalam: the other ryan from 8BitGaming

    – Bbno$: technically not a youtuber but he raps and has a youtube channel

    – beanie: the second channel from Bluesdank

    – Ben Briggs: one of the DJs from GameChops

    – BigJigglyPanda: a gaming youtuber with a unique laugh

    – bill wurtz: the guy who made the entire history of the world

    – BionicPIG: reacts to bad singers

    – BluesDank: reacts to reddit posts and other stuff with his friends

    – bofa shuckle: a streamer who uploads his streams and has very low views

    – Bonsai Barsky: reacts to memes and other stuff

    – bordie: epic gamer girl

    – BoyInaBand: the british guy who raps sometimes

    – brentalfloss: asks the question if game xy had lyrics

    – BYZE: another gaming youtuber

    – CallMeKevin: Gaming youTuber with a little bit of dark humor

    – CallMeCarson: recently blew up with a meme

    – CallMeCarsonLIVE: stream highlights

    – CG5: he makes trap music

    – Charlie Green: second Channel from CG5

    – Charriii5: everytging wrong with game xy

    – Chaz Smith: the vine guy

    – Chetreo: makes remixes with samples from various shows

    – Chillypanda: a storytime animator

    – Cinema Sins: everything wrong with movie xy

    – Cinemassacre: produces episodes for AVGN

    – CircleToonsHD: animates

    – Composerily: explains how diffrent music genres work

    – Cowbelly: meme review but its not pewds and some vlogs

    – Craig Thompson: second channel by miniladd

    – cscoop: plays games with his friends

    – D1ofAquavibe: he makes remixes with samples from YouTubers

    – DAGames: plays games and sings

    – Dan Bull: raps about videogames and roasts sometimes

    – DankFrank: Second channel from FrankJavCee

    – DarkDom: Reddit youtuber

    – DatPags: A gaming YouTuber with a lot of very good editing skills

    – DaymanOurSavior: he makes mashup remixes

    – Dexter Manning /Dexter Manning's 2nd channel: the creator of Flappatron

    – DidYouKnowFood: food facts

    – DidYouKnowGaming: gaming facts

    – Disrupt: experiments with VR

    – dj- Jo: makes remixes from anime and games

    – DjEphixa: another DJ who makes remixes and other stuff

    – Dolan Dark: your fav goose with memes

    – Dolan Darkest: second Channel from Dolan Dark

    – Domics: storytimes

    – Drew Gooden: reacts to stuff

    – Dylan Locke (2): makes memes and remixes

    – Dylan Tallchief: remakes tracks

    – EmKay: Reddit guy

    – Failboat: edited Stream highlights

    – Fainted: reacts to stuff

    – Fitz: plays games with his friends

    – fjamie013: edits photos

    – FlooKooTV: reddit videos

    – FlyingKitty YTP with songs

    – FootfaFerret: A brief history

    – FrankJavCee: a Singer and entertainer

    – Fyrus: gaming channel

    – GameChops: a label for Video game music remixes

    – Garret Williamson: Musician and a few other vids

    – GioFilms: another reddit youtuber

    – GioPlays: 2nd Channel by GioFilms

    – Girlfriend Reviews: a girlfriend that reviews his bf playing games

    – Goopcast: A podcast

    – GradeAUnderA: rants

    – GrandPrixGamer: take a guess

    – grayfruit: does speedruns

    – GRIMECRAFT: a DJ from GameChops

    – Grizzy: same as fitz

    – Groundbreaking: is a singer

    – Haricz: animator

    – i_am_a_duckhead (in hiatus): shows the cringe of fangirls

    – IAmJakeHill: very talented rapper

    – Ice Cream Sandwich: animator

    – ImAllexx: reacts to stuff

    -iNoToRiOuS: plays games with friends

    – isaacwhy: makes discord stuff

    – It's Alex Clark: stories

    – ItsameWario: voice and animation

    – J.T. Sexkik: voice stuff

    – Jacob Geller: Video essays

    – Jaidenanimations: storytime animation gang

    – James Landino: DJ

    – James Mariott: react

    – Jameskii: gaming stuff

    – James Prime: 2nd channel

    – JayMoji: funny moments idk

    – JC the Caster: wholesome guy

    – JelloApocalypse: animator and voice actor

    – JonTron: passionate youtuber who reacts to old movies and stuff

    – Jordan: corrupts videogames

    – Josh A: a very talented rapper too

    – Jupiter Maroon: a musician

    – KevinVG207: nintendo youtuber

    – kingani: she reacts to stuff

    – Kryoz: gaming youtuber who edits very good

    – KshotTV: reacts to stuff too and scripts it

    – Kugo the Mighty: cs:go player on the road to Global Elite

    – Kurzgesagt: very informative videos

    -Lil Dicky: the guy who collabed with a bumch of artists for we love the earth

    – LilDeuceDeuce: makes some asdf music

    – Lixian TV: animation and gaming

    – MacDoesIt: a queer legend

    – Marshal Does Stuff: reddit and or edited "compilations"

    – Mayaroni: art

    – Mayro: Mario games

    – McNasty: the same as fitz but with other games

    – memeuless: 2nd channel

    – memeulous: he reacts to stuff

    – MetalKingBoo: creator of the xy screaming series

    – Mini Ladd: a gamer

    – Mini Ladd Vault: old Mini Ladd vids

    – Misfits: the gods of scuffness

    – misteramazing: video essays

    – moist: memes

    – MrBean35000vr: the creator of CTGP

    – Muggy: commentator

    – NakeyJakey: commentator too ig

    – Nailny: games

    – narpy: memes

    – Nathaniel Bandy: another gamer guy

    – NeatMike: Rocket League youtuber

    – Newer Team: the team behind the newer games

    – None Like Joshua: raps

    – noodle: animator

    – Octoboy: splatoon content

    – OhNoItsRobo: talented rapper

    – OneyPlays: gaming Channel from OneyNG

    – PartyInBackyard: music memes

    – PeanutButterGamer: gaming stuff

    – Piemations: creator of suctioncup man

    – Poofesure: raging at wii games

    – ProZD: short skits

    – quackitytwo: second channel from Quackity

    – Quackity: random stuff

    – RaccoonEggs: something between dark and stupid jokes with friends

    – RaccoonEggstra: stream highlights ig

    – RadicalSoda: detailed reviews

    – Random Typek: google translate memes

    – ReBoot: soothouse but smaller

    – RedFalcon: plays smm2 versus

    – RehKitz: Compilation vids

    – Reli: a hell of a ride

    – S2W: second Channel from WillNE

    – Sadworld: youtube channel by noah munck

    – scolded: discord memes and compilations

    – ScottFalco: animations

    – Scruffy: talks about music

    – Scuffy: more music

    – selma: commentator

    – senzawa: uwu covers

    – Servida Music: beats

    – SethEverman: parodies and stuff

    – sethical: 🅱️oneless

    – Sethical Two: second channel

    – shgurr: storytimes

    – shortstack: comedy

    – SilokHawk: reviews

    – Slaz: second channel

    – Slazo: random stuff

    – Slimcicle: random stuff

    – Smii7y: funny moments

    – Smosh: comedy

    – Softwilly: discord stuff and reactions

    – SomeThingElseYT: animations

    – SootHouse: a group of people reacting to stuff

    – Sorrow TV : reddit

    – Space Chicken: glitches

    – SpaceHamster: videogame stuff

    – Sr Pelo: animations

    – StickFab: memes

    – SwaggerSouls: funny moments

    – Tabbes: animations

    – Tech Rules: some kind of videogame trivia

    – Ten Second Songs: songs in diffrent styles

    – TerminalMontage: animated parodies

    – The Homie Talk Podcast: a podcast

    – The Living Thombstone: DJ and producer

    – The Narrator: voice acting

    – The Sea Rabbit: animations

    – The AMaazing: animations

    – TheBetamaniaque: memes

    – TheSlickGecko: gaming content

    – TimTom: storytimes

    – Toby on the Tele: funny moments

    – TomSka: comedy and animations

    – Treesicle: the story you never knew

    – TryHardNinja: nerdy musician

    – TurtleAmigo: animations

    – Tuxbird: funny moments

    – Tuxy: more funny moments

    – TVSins: everything wrong with xy pilot

    – TWD98: mario kart wii youtuber

    – TwinkieMan: memes

    – Varskeletor Joel: funny moments

    – Viantastic: splatoon content

    – VoiceOverPete: wholesome guy

    – Weege Plays: gaming and other stuff

    – Weest: commentator

    – Whos Chaos: games and vlogs

    – WildSpartanz: reactions

    – WillNE: random stuff

    – Zalinki: animation and music

    – ZeroDucksGiven: corruptions

    – Zuckles: scuffed australian

    hope you're gonna take your time even if its in your spam folder

  19. If there's the one channel which is underrated, the first one to come to mind is YuB.
    He tries to do a wide variety of content, along with a lot of good editing.
    He is the perfect example of the mid-class.

  20. The Imaginary axis is a great channel I think that most of the people who watch Game/Film theory would enjoy his content!

  21. Ok I've Got Another! I'm Not Sure If This Count Since He's Got 1 Mill. But I'll Still Suggest It. Exerb1a I An Amazing Channel. He Make These Existential Videos That Make You Feel Inspired, Sad, Confused But Always Make you Say "Woah…" At The End.

  22. One guy i know who has really been grinding youtube hard lately is SlyFoxHound. He's an OG youtuber from back in 2010-2012 who was a part of TheCreatures. Right now he's still having fun uploading daily.

  23. Check out Summoning Salt. My favorite channel that i never thought i would be interested in, but end up captivated the entire video every upload 🙂

  24. if they paid ninja 1mil to stream only there instead of paying 1000 people 1k minor or lesser creators, yeah i dunno, analyzis?

  25. i think you should shout out my friend STM Storm because he is helping me be less sad because i just moved but please don’t tell him it was me

  26. hey matt you should check out AllAgesofGeekTV they have been trying to spread the message of "Fandom positivity" for years now and the host is hilariously spastic. She has become my main reactor.

  27. I always love the supportive comments you have for smaller channels MatPat. I'm not a huge creator, heck, not even really a creator. I just like recording performances at marching band contests when I can to give a platform for some of these groups to get exposure from, or maybe have a place where that parent or grandparent wasn't able to go see their child perform that day but still be able to see it. It's not about money, my channel isn't even monetized, and it's not about how many subscribers I have. It's about giving exposure to those who would otherwise not have it.

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