Apple Glasses Are Coming – Here’s Why

This video is sponsored by Audible. Start listening with the link in the description. There are some things Apple just loves, design,
aluminum, excuse me… and secrecy. To keep a surprise, it hires former FBI agents,
searches more bags than TSA, and disguises its products with fake companies like “IP
Application Development Ltd” – IPAD. But there are some things even the world’s
most profitable company can’t hide. This is a list of companies acquired by Apple. Most make perfect sense – Authentec became
Touch ID, Siri, well, Siri, But, around two thousand fourteen, you start to see a pattern: First, a company creating tiny, super-bright,
high-density displays., Then one specializing in eye-tracking, an
augmented reality headset, and a couple AR software startups. Plus a handful of patents and job descriptions,
all suggesting the same thing: smart, augmented reality glasses. Directions, the weather, really anything,
projected right onto your vision. The technology may not seem ready, we may
not seem ready, and others have already tried and failed. All of which could be said about the iPhone
in 2007. Of course, acquisitions are just, acquisitions,
there are no guarantees, and Apple loves saying no, it doesn’t very often release a new
product. But there’s good reason to think smart glasses
are coming, Apple is the perfect company to make them, and now is the time to do it. If you’re at all skeptical, well, you should
be. Every other week we hear a new version of
the same madlib: Blank technology is on the verge of radically disrupting blank industry. Watch out! We’re about to reinvent wearable blockchains,
or leverage proactive mesh networks, and the world will never be the same The few experts who see where an industry
is really going get drowned out by a sea of companies promoting their ”world changing”
idea. Which makes it pretty tough to predict the
future. So when I say smart glasses, and you say I’ve
heard this before, well, I can’t really blame you. But there are still ways of separating a hero
from a zero. The Gartner Hype Cycle explains why new technology
seems to come out of nowhere and then disappear with no explanation. Progress is never a straight line, but it’s
also not random, it tends to follow a pattern: First, a very primitive prototype gets some
attention. The media, desperate for clicks, jumps right
over its flaws to its best-case scenario, 10, 15 years from now. And not just in tech, A dietary study with
a tiny sample size became the headline “Why You Must Eat Chocolate Daily”. That’s what you and I see. So we’re inevitably disappointed when we
get a glimpse of reality. Then, while we’ve mostly forgotten about
it, real progress is made. This is where r/Futurology claims it can cure
cancer, This is where you add “Blockchain” to the name of your Ice Tea company, boosting
its stock 200%, and this is when we’re told it’s coming in 3-5 years, every… 3-5 years. Some technologies die trying to get attention,
some are only hype. Virtual Reality is somewhere around here,
Far enough we know its viable for games and entertainment. But while it steals our attention, Augmented
Reality quietly moves forward. Sure, it’s earlier and more uncertain. But its potential is much, much bigger. And Apple seems to agree: It’s been a huge focus of the company since
iOS 11. Tim Cook even compared its promise to the
smartphone. I mean, listen to how their website describes
it: “Imagine if the line between the virtual and the real simply didn’t exist. Your classroom could become the cosmos. The past could be as vivid as the present. And this is just the beginning. Welcome to a new world.” That’s pretty… bold for what’s currently
just a few games and the ability to sample IKEA furniture. Of course, all of this is brand new, But even
if there are really great apps in a year or two, There’s one, huge problem: For it to work,
you constantly have to hold up your phone, or dare I say, 13 inch iPad. It’s just… awkward. AR is kind of the new drone – incredibly hyped,
And sure, it’s fun for a minute or two, but only practical for a few, specific applications. Unless, Apple knows this. Why invest so much time and money? Because they know what we don’t: This is just an intermediary between today’s
phones and tomorrow’s glasses. It’s a very clever solution to a big problem: If Apple wants to keep its glasses secret,
it can’t tell developers, and apps won’t be ready when it launches. But what if they could have their cake and
eat it too? That’s ARKit. Developers can start working now, without
knowing what’s coming. Meanwhile, Apple collects feedback and improves
the technology. By the time glasses arrive, they’ll have
already proven their value: Directions projected right onto the street,
Translation of the world around you, Context for your day, and so on. Plus, I mean, the product names itself: iSight,
EyePod, EyePhone, iGlasses, iWear…come on. Except – none of this is exclusive to Apple. In fact, some company called “Google”
kinda already tried this. Why would Apple be any more successful? Apple is rarely the first to do something,
and glasses would be no exception, Microsoft introduced the Hololens in 2015,
there’s Magic Leap And Intel Vaunt, Snapchat Spectacles, sold
from a vending machine somehow uglier than the app itself, and the Vue, Get it? Because vue… rhymes with blew, as in they
really blew it, naming their company a pun Okay, look at their websight: “your glasses
will be able to do more than meets the eye.” I See, This is not a business, it’s just
an excuse to make puns. What a sorry sight/site. But most interesting, is Google Glass, and
the million reasons why it failed: Like, to do anything, you tilt your head 30
degrees and speak – OK Glass, discreetly take a photo, or, use a touchpad on the side of
your head. Both equally terrible. It was expensive, poorly marketed, and lacked
a compelling feature. But, most of all, it just looks… well, let’s
say there’s room for improvement The challenge of all these is just as much
design as technology. Like, I think this joke writes itself But if there’s any company that can turn
a tool you have to wear into an accessory you want to, it’s Apple. Glass spent years being developed in public. But glasses should be released for quick,
mass adoption and acceptance – something Apple might know a thing or two about. They should also be demoed in person – giving
Apple’s 500 retail stores a huge advantage over, say Microsoft’s hundred. I even know the perfect year to release it,
although, we’ll see, hindsight is…well, you get it. But seriously: isn’t it just way too early? Technology arrives in waves, first, early
adopters, then the public, eventually, even the luddites. But between these is an invisible hole, To
see it, we have to remember the Hype Cycle. Here at peak excitement, it’s very easy
to get a few users – these are early adopters – and they give the illusion of momentum. The hole is the steep descent that follows
– after the hype, getting users is much, much harder. It takes a lot of kinetic energy for a product
to pass this filter. A journalist will wear any piece of glass
with a camera taped to it, But Apple designs for the masses – only what
can survive the gap. Which creates two challenges for glasses: First, the technology has to be really good. The Watch proves they can make small batteries
last a whole day and design a tiny but mighty system-on-a-chip, It would need a bright, high-density display
like microLED – which it’s already developing. But then there’s the camera – which brings
us to the second challenge: The other kind of optics: it has to be, well… not creepy. Consumers will think Black Mirror, The Circle
, Wall-E, and so on. Even with Apple’s focus on privacy, these
are very real challenges, and could delay its release. But glasses are more than a new product – they’re
a critical part of Apple’s strategy: Moving in the direction of more transparent,
more personal technology, Because, the smartphone won’t last forever. The only way a company so dependent on one
product can survive is to replace itself, not wait for someone else to. It’s a philosophy rooted in the company
by Steve Jobs, and one reason I recommend his official biography. With Audible, you can listen on your way to
school or work, at the gym, or whenever else. I started listening to audiobooks in high
school and it really changed my habits – It turns the necessary but very boring moments
of your life into the ones you look forward to. I’m almost always listening to at least
one book, and one of my favorite things is reading about the CEO of a company I like: For the Grand Theory of Apple, Amazon, and
this video, I learned much of the content by understanding the person behind the company
– their personality, what motivates them, and how they came to start their business. And because this author talked for hours with
Steve Jobs and the people around him, it has a lot of detail you just won’t find anywhere
else. Another is The Everything Store – the story
of Jeff Bezos and Amazon. I’m convinced there’s no human on earth
like Bezos, his mindset is really interesting to hear about. And speaking of Amazon, prime members can
listen to Audible for only $4.95 a month for their first three months. You can pick any book they have every month,
and if you don’t like it, and I absolutely love this, you just click return and pick
another. Go to or text polymatter
to 500500. Again that’s
or text polymatter to 5-0-0-5-0-0.

Maurice Vega

100 Responses

  1. PolyMatter T-Shirts and Pins Preorders:
    Oh, and don’t forget: you must eat chocolate daily.

  2. No thats wrong, they only like money, see the new ipad pro, 'high grade aluminium', fuck off, more like low grade plastic

  3. It’s just weird to think that one day it might be rare to see someone not wearing glasses. Getting punched in the face could really hurt your wallet.

  4. Wearable tech does not equal to portable tech you can hold in your hand. This one will fail because no one is interested in this sort of tech.

  5. Iphone ApplePay IPod AppleWatch Iglass AppleGlass tf is wrong with you apple. Fuck apple. The only Apple I would enjoy is a fruit apple for breakfast.

    AppleTV AppleCar IBike iBuilding Ifuck sue everybody apple go fuk everybody.
    I think apple died when Jobs died. There is nothing to invest or use.

  6. If Apple can’t even engineer and develop a revolutionary take on old technology through innovation (AirPower), then how is Apple expected to mass market new technology to get it into the hands of the public practically and realistically, thus make it mainstream????? ( AR/Smart Glasses) This technology may be ready, but if no one can harness it properly then it’s just another sci-fi pipe dream.

  7. problem is, apple's smart glasses would be limited due to their own policy and marketing. I honestly wouldn't want apple to succeed in their plan unless that would push other companies to create similar products that are comparable, because apple his fixated on blocking everything to apple products only. I dont see the Iglasses binding with an android device for example and that would be a shame.

  8. AR company is for they AR system on camera, detecting eye technology is to unlock by face id when someone look at the phone. So it doesn't prove anything

  9. I can tell you why, because the block phone in your hand is outdated. Your visuals are limited in your hands. When AR glasses are finally solved, the smart phone, Internet, and information now becomes apart of your world through your eyes. The reason I bought the Google Glass years ago, yes it wasn't perfect, but I understand where this tech is going.

  10. Apple: not actually doing glasses
    This video: lays out entire business strategy
    Apple: hey thats a pretty fuckin good idea

  11. Maybe they implement a qi charging coil around the two glass panes so you don't have to plug it in.
    But watch out – it might melt the glass

  12. I’m still waiting for the augmented reality glasses that make everyone around me look naked

  13. THAT'S WHY Apple is making glass which blends in so you can't see the camera on iPhones,
    it's because they're developing it for their AR Glasses, so why not test it on their phones first

  14. Apple Glasses Are Coming – Here's Why
    … because Apple usually uses very innovative ideas lately… </sarcasm>

  15. The big problem for Apple is Tim Cook. He's not a driver of innovation and doesn't appear to be able to mobilize creative talent in the same way as Jobs. They are a shadow of their former selves and are now followers rather than leaders. Shame but it shows how rare people like Jobs are and how necessary for driving innovation.

  16. This is the cycle of tech products: Early models come out where the idea is good, but the tech isn't there. Then people forget about it and once the tech catches up to the idea, the idea flourishes.

    Augmented Reality is the future. The fact cars have HUDs is a big indicator of this.

  17. I think there are two interesting dynamics – technology and functionality. If anyone has the technology it’s Apple. They are the only large consumer electronics company with the resilience to work on a product for years and years and maybe even decades before it’s actually ready to release to the market. And they aren’t afraid to shelf or cancel what doesn’t work, even billions of dollars into development. Apple doesn’t care about being first; they care about being the best. That’s why people love using their products and trust that they will just work. Trust is a major dynamic coming into these glasses. Firstly Apple has consumer trust that this product offers a tangible benefit to them. Apple knows what we don’t, and have proved it time and time again. This comes under functionality. Will these glasses offer a simulation of things around us, or just overlay things that are useful? I’m sure Apple knows exactly what this product needs to do, and I’m sure it’ll be the hot ticket to have. Something as intimate as glasses needs to be reliable. If you are constantly wearing and seeing through the technology, it has to be flawless. This is not a product that you use and put back in your pocket, it’s constantly there. Apple has also nailed Privacy. They have consumer confidence that this product is not spying on you or others around you. I say it’s coming, and it has the potential to be great.

    You know I hear smart glasses and I’m like eh. Oh great I’ll get Instagram notifications in my face, maybe navigations when I walk down the street. It’s just a phone in front of my face. But if you told me Apple was going to make a phone in 2007 my wildest dreams wouldn’t have come up with the iPhone. Let’s wait and see…

  18. What a great video! Excellent research and execution. I'm so happy to have discovered this channel!

  19. After watching the recent keynote (specifically the minecraft part) I feel glasses might be coming as early as this year though 20/20 is still a solid year lol

  20. AR for everyday people will be like 3d TVs and devices…. It will only grow in industries like factories and medical facilities

  21. Nice concept! Also gave this a try. Has been featured by cultofmac and many more:

  22. Apple Glasses are coming….

    like other Apple Products……

    to Unfold it you have to PAY,
    to Wear it you have to PAY,
    to use Touchpad you have to PAY,
    to start AR lens you have to PAY

    Basically if you want to Buy you have to PAY
    if you want to USE Apple products you have to KEEP PAYING more, untill you own that product……

  23. gosh your transitions are always so smooth, giving me no time to close before the name of your sponser pops up

  24. Never understood how this would work for people with bad eyes. Will they sell different prescriptions etc etc? Or just be viable for people who don’t need glasses?

  25. Google Glass was not to a AR headset it was a tiny piece of plastic on the side of your eye as a notification system.

  26. Except the project has been terminated ? two projects cancelled this year well done Apple for innovating so much!

  27. You wanna know which market will Trump most from Augmented Reality? Adult Entertainment! No doubt! ??

  28. I wishh apple do release a smartwatch at least then all the retards would start buying the brand to flex and it would be normal af to wear a sg

  29. Apple could shake things up if they figured out a good reason to use VR or AR and made the headset look like something normal people would want to put on their face. VR has gone underground and become extremely complicated and nerdy

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